Guided interview sessions turn what’s in your head into the operations playbook buyers, successors, and first managers can actually run.
A business that runs on the owner’s memory can sell for half of what it should.
A few basics — what you do, who does what, and where you’re headed — so the sessions start from your business, not from scratch.
Questions about real situations — the last quote you sent, the client you treat differently — until the answer is something a stranger could follow.
Six sections, organized by category, written plainly enough that a stranger could run the place next week.
Here’s the difference between an answer from memory and an answer on paper.
Interviewer: How do you price a new commercial account?
Owner: Depends on the building, honestly. I walk it and I just know.
Interviewer: Walk me through the last one you quoted.
Owner: Medical office, about 6,000 square feet. I started at 22 cents a foot, but they wanted five nights a week, so I went to 19. Medical always gets floor care built in — exam rooms take twice as long.
Interviewer: When would you ever go below 19 cents?
Owner: Only if it’s next door to an account we already clean. Same crew, same night. That’s found money.
Documented operations remove the buyer’s biggest excuse to discount you.
Every “how do you decide…” question gets answered on paper, not from memory.
The exceptions, the client rules, the vendor backup plans — the things no SOP tool asks about.
You talk. The playbook gets written. No weekends lost to a Word doc you’ll never finish.
Buyer, son-in-law, or first manager — they inherit a manual, not a mystery.
$499
Best for: owners hiring their first manager.
Reserve my free first session$1,999
Best for: owners planning to sell or hand off within two years.
Reserve my free first session$99/month
Best for: owners who want the playbook current until the day they sign.
Reserve my free first sessionThis isn’t a document you file away. It’s the answer sheet for due diligence. If a documented operation moves your sale price even one percent, the playbook paid for itself many times over at the closing table.
You don’t write anything. You answer questions out loud about real scenarios — the last bid you quoted, the last vendor that failed — and the playbook gets written from your answers.
The interview starts from your intake form, so questions fit your industry from session one. And when your answer is vague, it doesn’t move on — it asks the follow-up a sharp buyer would ask. You review every page before anything is final.
You decide. Your answers and your playbook are private to your account. You choose who can contribute a section — a manager, a partner — and exactly who receives the exported document: a buyer, a broker, or nobody yet.
The intake form takes 10 minutes. Each session runs under an hour, and you do them from your own desk. Most owners finish a full playbook in four sessions across two weeks.
Early access is open — your first interview session is free. No card, no commitment.